Creating a sense of anticipation is helpful because this can promote sharing and social media stickiness.Ĭurious About What Is On Your Customer’s Minds?įind out how abandonment surveys can help your business…Ĭountdown Timers Best Practices For EcommerceĬreating a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on a purchase they’re considering. Build Interest: building interest is an important marketing strategy because the more interests means more eyes on the product or campaign.By reminding your customers when a specific sale or campaign starts and ends you are able to give your customers time to prepare and plan their budget in advance. Creating Value: SaleCycle data found that in 2020 the volume of online sales significantly increases towards payday.Although, by doing this the product is no better or worse than competitors, the results of this type of marketing is still powerful.
Leveraging the scarcity and urgency models in ecommerce emails using countdown timers and other marketing messages is important because it shows how popular and how in-demand a product or service is. We saw this in the recent buying behaviour at the start of the COVID-19 pandemic. Scarcity Principle: a countdown timer in emails can trigger the natural human response to scarcity.This is perhaps due to creating a sense of FOMO (fear of missing out) but this also provided value, reminding the customer that cheaper prices were ending in a matter of time. In fact, the results showed a 400% higher conversion rate. For example, a case study found a well-timed email with an integrated countdown timer telling customers the Black Friday sale was ending in 4 hours increased customer urgency. Create Urgency: you can use a countdown timer to show key times, dates and messages to your users.4 Reasons Why You Should Use Countdown Timers In Ecommerce Email MarketingĪ countdown timer can be used in an email to drive online sales, it’s important to convey urgency to your customers to influence them to take an action or engage with your email or website. Prime examples include Black Friday sales and Valentines Day, both on-site and in email, to remind customers of important sales dates and in turn, creating an emphasis on getting the best deals possible before the end of the day. When implemented tactically to compliment an email strategy, countdown timers can see an increase in click-through rate of up to 30%.Ĭountdown timers are used best to add urgency to an ecommerce email message or on-site. The short answer is yes, but they shouldn’t be overused. Should I Use Ecommerce Countdown Timers In Emails? This can be used for a wide range of emails including sales starting, stores opening and exclusive offer expiry. Countdown Timers Best Practices For EcommerceĪn ecommerce countdown timer is an active countdown clock which is set to expire at a given time stipulated by our clients.
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